Voluum Tracking Tokens
The list below provides the complete list of all Voluum Tracker dynamic tracking tokens with a description.
You can modify values passed in these tokens using Token functions (for Profit pricing plan and above).
{clickid} | Voluum click ID value |
{externalid} | Click ID assigned by a traffic source platform |
{externalidparameter} | External ID type |
{click.id} | Token for passing click ID value to a traffic source with a postback URL |
{payout} | Offer payout value |
{cost} | Visit cost value |
{campaign.id} | Campaign ID value |
{campaign.name} | Campaign name |
{trafficsource.id} | Traffic source ID |
{trafficsource.name} | Traffic source name |
{device} | Device type |
{brand} | Device brand |
{model} | Device model |
{browser} | Browser name |
{browserversion} | Browser version |
{os} | Operating system name |
{osversion} | Operating system version |
{country} | 2-letter country code |
{countryname} | Country name |
{region} | Region |
{city} | City |
{isp} | Internet service provider name |
{connection.type} | Connection type |
{carrier} | Mobile carrier |
{ip} | IP os a visitor |
{referrerdomain} | Referrer domain |
{language} | Language |
{transaction.id} | Transaction ID passed from an affiliate network |
{var1} | Custom variables matched with traffic source's tokens from {var1} to {var10} |
{var:variable name} | Custom variable name |
{eventType} | Custom conversion event type |
{conversion.cost} | Cost of a conversion |
{workspace.id} | Workspace ID |
{workspace.name} | Workspace name |
{path.id} | The ID of a path used in a campaign |
{useragent} | Visitor's user agent |
{trackingdomain} | Tracking domain name |
{referrerdomain} | Referrer domain name |
{postbacktime} | Postback time |
{payout.currency} | Currency of the payout |
{param1} | Additional postback parameter from 1-5 |
{path.name} | Name of the path |
What are tracking tokens?
Tracking tokens are placeholders for information passed in HTTP requests. Once the HTTP link is activated, these tokens are replaced with concrete values. For example, {country} token may be replaced with Germany value, if a visitor comes from this country.
