Outbrain (Teads) Template Integration
Integration available: The following document describes the setup for the basic template integration. However, this traffic source can be integrated via a reliable API connection thanks to the Automizer feature. This enables accurate cost tracking, campaign management from the Voluum dashboard and rule creation. If you want to integrate this traffic source with Voluum fully, read the Outbrain Full Integration article first.
Before You Start
The following things are required before setting up tracking:
- An active Outbrain account.
- An active Voluum account.
- An offer and optionally, a lander.
- A creative.
Once you have everything, proceed with the guide.
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I. Create a Campaign in Voluum
Create a campaign to generate a campaign URL that you will submit as a destination URL in Outbrain.
- Add an offer.
- (Optionally) Add a lander.
- Add an Outbrain traffic source from a template.
- Start creating Voluum campaign.
- Fill the required campaign details, select the Outbrain traffic source, and an offer and lander. Note that direct tracking is enabled. Save your campaign.
- Copy both the direct tracking URL and direct tracking script to the clipboard.
- Implement a direct tracking script on your page.
II. Create a Campaign in Outbrain
- In Outbrain, start creating a new campaign.
- Paste the page URL as your Landing Page URL without any tracking parameters.
- Select the conversion goal and fill in the required campaign details.
- In the Tracking section, paste only tracking parameters starting from the
?character. In our example, it will be:
ob_click_id={{ob_click_id}}&campaign_id={{campaign_id}}&publisher_id={{publisher_id}}&publisher_name={{publisher_name}}&ad_id={{ad_id}}&ad_title={{ad_title}}§ion_id={{section_id}}§ion_name={{section_name}}&req_id={{req_id}}&promoted_link_id={{promoted_link_id}}&time_stamp={{time_stamp}}&cpid=ea47ae45-86e8-4a2f-8b4a-c78c417e4303&oid=2e1eabfa-3cf5-48c1-945e-dc0841f6d8e9&s2={clickid}
- Set other campaign parameters and save your campaign.
- Save your campaign.
III. Set up passing conversions
- In Voluum, edit the OutBrain traffic source.
- Edit the traffic source postback URL by replacing the REPLACE token with the name of your Outbrain conversion.
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Outbrain Tracking Tokens
Token | Description |
{{ob_click_id}} | Click ID |
{{campaign_id}} | Campaign ID |
{{publisher_id}} | Publisher ID |
{{publisher_name}} | Publisher name |
{{ad_id}} | Ad ID |
{{ad_title}} | Ad titlew |
{{section_id}} | Section ID |
{{section_name}} | Section name |
{{req_id}} | Request ID |
{{promoted_link_id}} | External promoted link ID |
{{time_stamp}} | Timestamp |
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Frequently Asked Questions
Have more questions? You might find answers below:
Can I replace the offers once my campaign is approved in Outbrain?
If you use direct tracking with Outbrain and decide to replace the Offer URL, you should copy the new Offer tracking URL from Voluum and place in Outbrain.
