Tracking Email Traffic with Voluum

Email marketing is still one of the best ways to get to your leads. With Voluum, you can track email traffic after a simple setup. What Voluum will give is:

• Click-through rates and conversions.
• Additional visit characteristics.

The following guide instructs you on how to set up tracking of email campaigns with Voluum.

Every email campaign has to include a CTA button or link. The idea is to put Voluum campaign URL as the CTA inside marketing emails you send. Once your customers click it, they'll be directed along Voluum campaign funnel as usual.

You can also track additional visit data.

You will need the following things to track email traffic:

• An active Voluum account
• An offer, and optionally, a lander
• An email marketing tool
• An email address list

Once you have everything ready, you can proceed with the guide.

In order to set up tracking of email traffic, perform the following steps:

1. In Voluum, add an offer element.
2. Optionally, add a lander element.

3. Add a custom traffic source. Depending on your email database you have, you may want to include some tracking parameters that will allow you to distinguish between different groups.

   For example:

   • add the genderparameter if your email database contains information about a phone owner's gender and your email marketing tool allows you to send personalized messages.

   • add the REPLACE text as a token as a placeholder text. Because you will not be able to use dynamic tracking tokens, you will have to provide one campaign URL to your male phone number owners and another to female phone number owners. So for males, you will replace the word REPLACE in a campaign URL with the word male, and replace the word REPLACE with the word female for females.

     

4. https://voluum_dedicated_domain.com/8c88b2a6-ecf2-4b4a-b132-bebc4eb8bcfb?gender=REPLACE

   Add a campaign element with the traffic source element, offer and a lander element that you have just created and copy the campaign URL to the clipboard.

   

   Your campaign URL should look like this:

5. https://voluum_dedicated_domain.com/8c88b2a6-ecf2-4b4a-b132-bebc4eb8bcfb?gender=male

   https://voluum_dedicated_domain.com/8c88b2a6-ecf2-4b4a-b132-bebc4eb8bcfb?gender=female

   If you want to track some phone owner's characteristics, such as gender in our example, prepare the two versions of the campaign URL:

   For males, replace the word REPLACE with male:

   For females. replace the word REPLACE with female:

6. In your email marketing tool or CRM, prepare the list of your email contacts.
7. Prepare one or more types of text messages. If you follow our example of tracking a phone owner's gender, provide the campaign URL for males in the message that will be sent to men and the shortened campaign URL for females in the message that will be sent to women.

Congratulations, you have successfully set up tracking of the email traffic.