Create a Simple Campaign

This is a guide for the simple campaign form type. If you do not see necessary options here, switch to the standard view. Provide a campaign basing and destination information:

1. In Voluum, go to Campaigns.

2. Click the Create button and select the Campaign Simple option from the drop-down menu.
   

   

3. (Optional) If you have the Workspaces feature enabled on your account and more than one Workspace created, select the Private Workspace from the drop-down menu that this campaign will be assigned to. If you have only one Private Workspace, it will be assigned to this campaign automatically. To learn more, read the Workspaces: Overview article.
4. From the Traffic source drop-down menu select a traffic source element that you have previously created. The traffic source's name will be automatically added as a prefix to the campaign's name.
5. (Optional) Select a Traffic type from the drop-down menu to organize your campaigns more efficiently. Traffic type is a property of a visit, and you can use it to group traffic in reports later. If you change traffic type for a campaign, the change will affect only traffic recorded after the change.

6. (Optional) Select a label from the Country label drop-down menu. If the campaign is intended for multiple geos, leave the Global option selected.

7. Provide a unique and meaningful name for your campaign in the Campaign name text field. The name of the campaign in Voluum is based on the following pattern: {selected_traffic_source} - {country_label or Global} - {your_unique_custom_name}. You can use emojis in your campaign name: simply right-click on the Campaign name text field and select Emojis option from the menu.
8. Select one of the Cost model radio buttons. If you have selected to track costs with one of the four cost models (CPC, CPM, CPA, RevShare), provide also the cost value in the Cost value text field. You can even set a certain traffic loss. To learn more about tracking costs, read the Track Costs article.
9. Decide, what your path's transition should be. You can choose between several redirect modes that are variants of a redirect method of tracking or direct method of tracking. Read the Redirect Modes article to learn more.
10. (Optional) Add tags to increase search functionality.
11. (Optional) You can add notes to your campaign regarding its content or goals.

12. Now, you are going to define the campaign's destination. You have three options to select:

    • Flow: You can select a flow that you have created before or create a new one from within campaign form.

      • Read the Creating a Flow article to learn more,

    • Path: In the simple campaign form you can create only one path. You can add offers and optionally landers that you have created before in this path.

      Voluum Note: The simple campaign form allows you to set only one path without any rules and conditions. You can still add several landers and offers and assign them different weights. If you need to create a more sophisticated set, you need to switch to a standard campaign form.

      • Read the Add an Offer to Voluum article to learn more.
      • Read the Add a Lander Element article to learn more.

    The next three steps describe a scenario where the path option was selected.
    
    

13. Select the path's destination. You can select between:

    • Landers & Offers
    • Offers only

14. Select a transition type to an offer. You can choose between:

    • 302
    • Meta refresh
    • Double meta refresh
    • Direct

    Read the Redirect Modes article to learn more.

15. Select a lander element from the Landers drop-down menu or select the Create new lander option to add a lander element directly from a campaign form. If you do not want to use landers in your campaign funnel, tick the Direct linking box and the Landers drop-down menu will become unavailable.
16. Select an offer element from the Offers drop-down menu or select the Create new offer option to add an offer element directly from a campaign form.
17. Click the Save button.
    
    
    

You have created a new campaign.

The TRACKING tab becomes available after you save the campaign destination settings. This tab contains all tracking links required to set your campaign running. In this tab you can:

1. Select if you want to use Google Tag Manager to manage your tracking scripts.
2. Copy a Campaign URL and submit it to your traffic source as the destination page.
   
   
3. (Review) Make sure that you have installed the Campaign Tracking Script on your landing page. Read the Add a Lander Element article to learn more.

   
   

   Voluum Note: Implementing the Campaign Tracking Script to your lander is a recommended step for both methods of tracking. The details on how to implement it are below.

4. (Review) Make sure that click URL are added to your landing page according to on-screen instructions. Read the Adding Click URLs to a Lander article to learn more.
5. (Review) Make sure that you have added Campaign Tracking Script to your offer page. Read Add an Offer to Voluum article to learn more.
6. (Review) Make sure that you have set up conversion tracking. Read the Track Conversions article to learn more.
   
   
7. (Optional) Decide, if you want to apply or create a new Automizer rule. Read the Rules article.
8. Once the campaign is approved in your traffic source and traffic is sent, you can start analyzing your campaign’s performance based on the large range of report categories available in Voluum.