Create a Simple Campaign

This is a guide for the simple campaign form type. If you do not see necessary options here, switch to the standard view. Provide a campaign basing and destination information:

1. In Voluum, go to Campaigns.

2. Click the Create button and select the Campaign Simple option from the drop-down menu.

   

3. (Optional) If you have the Workspaces feature enabled on your account and more than one Workspace created, select the Private Workspace from the drop-down menu that this campaign will be assigned to. If you have only one Private Workspace, it will be assigned to this campaign automatically. To learn more, read the Workspaces: Overview article.
4. From the Traffic source drop-down menu select a traffic source element that you have previously created. The traffic source's name will be automatically added as a prefix to the campaign's name.
5. (Optional) Select a Traffic type from the drop-down menu to organize your campaigns more efficiently. Traffic type is a property of a visit, and you can use it to group traffic in reports later. If you change traffic type for a campaign, the change will affect only traffic recorded after the change.

6. (Optional) Select a tag from the Country tag drop-down menu. If the campaign is intended for multiple geos, leave the Global option selected.

   Voluum Info: This option only determines which flow templates (including landers and offers) will be available to select from the drop-down menu. If you select one country, for example United States, all the flow templates with the United States and Global country label will being displayed during selection.

7. Provide a unique and meaningful name for your campaign in the Campaign name text field. The name of the campaign in Voluum is based on the following pattern: {selected_traffic_source} - {country_label or Global} - {your_unique_custom_name}. You can use emojis in your campaign name: simply right-click on the Campaign name text field and select Emojis option from the menu.
8. Select one of the Cost model radio buttons. If you have selected to track costs with one of the four cost models (CPC, CPM, CPA, RevShare), provide also the cost value in the Cost value text field. You can even set a certain traffic loss. To learn more about tracking costs, read the Track Costs article.
9. Decide, what your path's transition should be. You can choose between several redirect modes that are variants of a redirect method of tracking or direct method of tracking. Read the Redirect Modes article to learn more.
10. (Optional) You can add notes to your campaign regarding its content or goals.

11. Now, you are going to define the campaign's destination. You have three options to select:

    • Flow: You can select a flow that you have created before or create a new one from within campaign form.

      • Read the Creating a Flow article to learn more,

    • Path: In the simple campaign form you can create only one path. You can add offers and optionally landers that you have created before in this path.

      Voluum Note: The simple campaign form allows you to set only one path without any rules and conditions. You can still add several landers and offers and assign them different weights. If you need to create a more sophisticated set, you need to switch to a standard campaign form.

      • Read the Add an Offer to Voluum article to learn more.
      • Read the Add a Lander Element article to learn more.

    The next three steps describe a scenario where the path option was selected.

    

12. Select the path's destination. You can select between:

    • Landers & Offers
    • Offers only

13. Select a transition type to an offer. You can choose between:

    • 302
    • Meta refresh
    • Double meta refresh
    • Direct

    Read the Redirect Modes article to learn more.

14. Select a lander element from the Landers drop-down menu or select the Create new lander option to add a lander element directly from a campaign form. If you do not want to use landers in your campaign funnel, tick the Direct linking box and the Landers drop-down menu will become unavailable.
15. Select an offer element from the Offers drop-down menu or select the Create new offer option to add an offer element directly from a campaign form.
16. Click the Save button.

You have created a new campaign. Copy the campaign URL by clicking the Copy button and submit it to your traffic source platform.

The TRACKING tab becomes available after you save the campaign destination settings. This tab contains all tracking links required to set your campaign running. In this tab you can:

1. Select your tracking domain. By default, you will already have your main domain selected, but if you wish to use a different domain, you can change it here. All tracking links will then update accordingly.
2. Copy the campaign URL to the clipboard by clicking the Copy button.
3. Copy the click URL to the clipboard by clicking the Copy button.

4. (Optional) Create a custom notification based on the current campaign.